HOUSTON – (December 6, 2017) Lantern Awards were presented to Savage Brands for their work with two major non-profits – Avenue and the EB Research Partnership (EBRP). EBRP is the nation’s largest nonprofit group committed to curing EB. EB affects individuals at birth and causes the skin to tear apart, blister and shear off the body, leading to pain, disfigurement and wounds that never heal. Avenue’s goal is to build stronger, healthier communities by offering housing assistance and improvement programs to the residents of greater Houston.
Savage, through its Savage Good grant program and a grant provided by Sappi Fine Paper, helped EB with a brochure that helps the organization communicate the severity and impact of the disease and the efforts made by the organization, researchers and healthcare institutions to cure it. The brochure, which portrays the powerful stories of families and doctors living with and battling the disease, is designed to engage the EB community and potential donors in the effort.
Avenue (formerly Avenue CDC) sought Savage out to help tell its story in a compelling way and build greater awareness with potential residents, donors and the community at large. The organization was celebrating 25 years in the community, and was ramping up for its most ambitious capital campaign in the organization’s history. Savage developed a strategy that focused on creating a cohesive story that more accurately describes who Avenue is and what the organization provides through cohesive messaging that focused on Avenue’s goals and mission. This messaging was used to update brochures and fact sheets, as well as social media pages and the website.
About Savage Brands
Houston-based Savage Brands is a branding communications firm that mobilizes minds, drives performance and creates results. The firm works with companies experiencing transition, growth and transformation by employing Savage Thinking® to uncover and articulate their purpose. Through strategy, planning and design communications, Savage helps leaders build purposeful brands that increase employee engagement and customer loyalty, enabling them to achieve their most ambitious visions. For more information, visit www.savagebrands.com.
About Savage Good
Savage Good is an initiative formed by Savage Brands in 2010 to provide strategic creative services to non-profit organizations on a pro bono basis. Savage Good partners with non-profits at a strategic level to develop branding and marketing projects that provide hope, inspire change, and make a difference in our community. For more information, visit www.savagegood.org.
About EB Research Partnership
EB Research Partnership (EBRP) is the largest 501(c)(3) nonprofit dedicated to funding research aimed at treating and ultimately curing Epidermolysis Bullosa, a group of devastating and life-threatening skin disorders that affect children from birth. Since its founding, the organization has raised more than $8 million for innovative medical research. To learn more about Epidermolysis Bullosa and to donate, please visit www.ebresearch.org.
Avenue’s mission is to build affordable homes and strengthen communities. Avenue improves its communities to enhance the quality of life of working families, and to promote healthy, vibrant, and economically diverse neighborhoods to ensure Houston’s future as a world-class city. The organization develops affordable housing for purchase and rental and provides a number of resident services. The organization also preserves historic structures and is committed to using green building techniques. To find out more, please visit www.avenuecdc.org.