Pancreatic cancer is one of the most devastating forms of the disease. With limited treatment options, only 5 % of patients survive the first year after diagnosis. Making matters worse, comprehensive resources for patients and their families are hard to find.
“After my wife’s father died of the disease, I asked his doctors at M.D. Anderson Hospital, which is on the frontlines of treatment and research, how we could help others in the future. A team of specialists contributed to the content of the project, including a nutritionist, a clinical trials administrator, a nurse practitioner and a supportive care specialist.”
– Doug Hebert,
Because advancements in medicine happen frequently, we divided the material into four small brochures, held together in a slipcase, that could be reprinted individually as needed. While the disease prognosis is grim, we wanted the message to be empowering and bring hope to patients and their families – thus we visually lifted the phrase “I Can” from the term “Pancreatic Cancer.”
The brochure system is distributed in the clinic at Houston’s MD Anderson Cancer Center.